Mrs T's starting attempt at the grid - using CONVERGENCE

Year 12 – Convergence Issues – for G322

IDEAS - General

convergence – technological Tech helps improve communication and media experience Ind want to GUARANTEE successful viewing figs so use tech to help Need to communicate between aud – ind effectively – use tech Convergence mostly about audience – how they can receive info from film makers so affects those areas – primarily, convergence in production is about smaller and fewer devices that are cheaper being able to do many jobs which can help low/no budget film makers. Convergence affects the ways we watch films and receive info/marketing etc about them PLUS how we talk about them after

Main Areas Relevant

Exhibition/Marketing/Distribution - Use of websites, phones, other portable devices, internet enabled TVs at each level – i.e. NOT film posters/trailers as this traditional Production = portability, cost, HD, more can do, better qual, smaller, In exh not really a production issue, is convergence – Not for Hollywood films – Local film making perhaps

What Data required?

Budget figures needed – as this affects what can do convergence wise? PA we’re talking VIRAL campaign. AV massive cross media  camp – know examples.

 - Specifics -

IN EXHIBITION/EXCHANGE

Places to view – laptops, mobiles, internet at work, iPad, Internet-enabled TV, Love film, BTvision, Sky Anytime+, IMPACT – fractured experience, not so immersive, hold attention?, compete with other media types (like TV, Games etc as ents)- Ultra portable – ISSUES – Piracy, copying, COMBATS in PLACE? DVD protection, BR copy protect, Digital Copy Packages

Case study:

IN DISTRIBUTION

Buying now in many places – and for many formats – cost – IMPACTS? – in buying, in exchanging aftersales, iTunes, LoveFilm – other internet/satellite/on demand

Affect on cinemas? Where were case studies mainly viewed?

Case study:

IN MARKETING

Now have many markets to cover – traditional = TV trailers and Special Guest Spots, PR tours and activities, Red Carpet Premieres etc, Cinema Foyers etc and print work (Posters, ads, billboards, Buses etc)

BUT BUT BUT – how now done in light of convergence?

How to utilise internet, facebook, twitter, (so social networking) virals, YOUTUBE websites for films – create mysteries/own legends etc, develop fan base

To portables – handheld – iPhone, Android Phones, Smart Phones, iPads, That other handheld thingy (FIND OUT), laptops, digital copies

Case study:

IN PRODUCTION

Not really relevant except where smaller devices and cheaper can make films –bit vague and does depend on question – if linked to convergence and production, what would you write about?

Case study: